Welcome to PerićPR

Tom Perić, the founder of PerićPR, attended the American University on several academic scholarships, earning a degree in Communications and History in 1977.

After graduating, he worked as a journalist in Washington, D.C., until moving to his hometown of Cleveland in 1990, where he continued to work as an award-winning reporter and editor on several daily newspapers and magazines. These included The Akron Beacon Journal and The Morning Journal, where he served as business editor.

He left journalism and became communications manager for tourism for the Greater Cleveland Convention and Visitors Bureau in 1995. He resigned after one year to start his own firm, PerićPR (originally Galileo Communications Inc.), and moved his company to Cherry Hill, New Jersey, in 2000.

Public Relations

PerićPR focuses on public relations and editorial consulting. Tom’s public relations clients have included one of the largest architectural companies in Ohio and the largest transporter of bulk fuel in the United States. He also represents PCS, one of the fastest-growing IT firms on the East Coast; the Carpenter Contractor Trust, the marketing arm of the nearly 40,000-member union carpenters, and The St. Onge Co., an international Supply Chain & Logistics consulting firm. Tom is the author of the highly acclaimed Wacky Days How to Get Millions of $$$ in Free Publicity and Other Tactics Used by Media Experts. The book had a 3,000-copy run with 30 unsold copies remaining. 

Editorial Consulting

On the editorial side, he was the only editor in the United States who focused his publications strictly on wholesalers in the HVACR industry. He was the founding editor of HVACR Distribution Business magazine from 1998 to July 2014. He then became editor of HARDI’s official publication, Distribution Center, until December 2017. He worked on the print and digital side of both magazines. He regularly writes blogs — not under his byline — for businesspeople and politicians.

Tom Perić spends his free time with his family, reading and training. He speaks fluent Croatian, is the author/editor of several books on martial arts and will release his third book, Martial Arts: The Lessons in the Fall of 2020. He is the International Brazilian Jiu-Jitsu Federation’s World Master 11th-ranked jiu-jitsu fighter in the world (in his age, skill level and weight category). Tom is the IBJJF’s 2017 World Master champion in his division (middleweight) and in 2018 was a double bronze winner (middleweight and open weight). In 2019, he was the bronze medalist in the medium-heavyweight division. 

Tom lives in Haddonfield, New Jersey. His wife, Cheryl Federline, is currently an AP Spanish high school teacher, a Fulbright scholar and a former legislative director for two U.S. congressmen. Their son, Andrew, is a doctoral candidate in microbiology at Yale.